My name is Adam Bensman, The Roof Strategist. This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. The manufacturers minimum slope recommendation is particularly important to pay attention to when usingmetal roofingproducts, such as standing seam metal roof systems. How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. Is it time to reboot your sales presentation? Financing is a great option for those homeowners who need a new roof, but their finances arent very convinced. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances.. Roofers using an Equipter RB4000 and marketing the New Roof No Mess experience can show a professional video highlighting the benefits of an Equipter-assisted roof replacement. For example, you might give an elevator pitch at a conference and send an email pitch to a prospective buyer before finally delivering a comprehensive presentation pitch. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. Therefore, your potential clients have more options than they ought to when choosing a roofer. Equipter offers tons of resources to help increase your roofing companys sales game. Pain-point pitch. Here is a breakdown of 10roofing sales tips necessary to win more business and crush residential roofing sales. Why It Worked Homeowners are often unaware that they have the possibility of financing their roof replacement. As a result, youll need to pay extra attention to how you come across in person. If selling to a couple, include both people in the conversation. The road to. Any roofer knows that word of mouth can make or break their business. I had that problem at my previous company, too. The technical storage or access that is used exclusively for statistical purposes. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. Roofing terminology for roof pitch are; Roof Slope, Roof Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run. You can EducateAfter inciting initial trust, establish your expertise by educating the customer. For each typeof roofing material, you can see the actual language used in the model 2021International Building Codeat theUpCodes website. https://www.pitchpromovement.com/ ----QUESTIONS \u0026 CONTACT OUR TEAM----FAQ Page: https://www.theroofstrategist.com/frequently-asked-questionsEmail: help@roofstrategist.comCall/Text: 303-222-7133----PODCAST----Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)----FOLLOW ME----https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofingsales #pitchpro Here are a couple of examples: You can see how easy it is youre simply explaining the who, the what, and the why. In turn, the more trust they have in you, the more willing they will be to invest time and money in your business. The best way to sell a roof is to know your customer and understand their needs. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. Arriving unkempt is a no-no. To provide the best experiences, we use technologies like cookies to store and/or access device information. Fill out information below and we will send your free download. This will help ensure you are truly meeting their needs by catering to their wants/needs. https://www.pitchpromovement.com/ ----QUESTIONS \u0026 CONTACT OUR TEAM----FAQ Page: https://www.theroofstrategist.com/frequently-asked-questionsEmail: help@roofstrategist.comCall/Text: 303-222-7133----PODCAST----Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)----FOLLOW ME----https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofingsales #pitchpro In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. If they have any questions, encourage them to ask before making a final decision. The same sales pitch doesnt work for everyone. Dont Be Too Pushy. Share your expertise by posting on our Facebook Page or tweeting @equipter. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Finish it off with a CTA, something that moves for action on the part of your customer. Ask current customers to refer you to anyone they know that needs roofing work done. In roofing sales, that pain usually involves: So, when we know the pains of the roofing industry, we can then say something like: I help people just like YOU solve this EXACT problem that you might be facing WITHOUT the traditional headaches that everybody complains about. Now, lets get to your elevator pitch and the perfect framework. Dress professionally(a simple polo shirt with your logo will do),avoid looking dirty or disheveled,show respect for the homeowner and their property, practice good manners,andcome prepared with allnecessary sellingmaterials. As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). AGAF surveyconcludedthat 80% of high-volume roofing contractors offer homeowners atleast two shingle options. The more information your customer has about your process, your warranties, what youre able to deliver on the job sitethe more they trust you. Check out 3 sales pitches we find successful and start from there. Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. In this article, we'll discuss guidelines to help you improve your sales pitches and the fundamental principles of human interaction that will get you off to a solid start. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. 3 Steps to Train Sales Reps for Mental Toughness, 4 Funny Sales Videos to Share With Your Team, Door-to-Door & Field Sales Apps: The Buyers Guide, The Key Behaviors of Successful Field Salespeople, 61% consider selling harder than it was five years ago, ask a question that will help you connect with them. Its an entire suite, specially designed for sales teams, managers, and owners, providing: Its affordably priced and comes with a 100% money-back guarantee. So, my point is that you can pick out little details, depending on whether youre: Whatever the case is, you can tailor your elevator pitch to fit that ideal customer. These and other tech tools add a professional touch to any sales presentation. Fortunately, you can find plenty of available tools to help educate potential clients and guide them to the right decision. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. A steeper roof will shed water and snow faster and more completely, and is less likely to have debris such as tree leaves accumulate on the roof. Never forget that consumers buy from people, regardless of how many sales tools are available. Together, a set of roofing products may make up a roofing system. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Listen on Apple Podcasts and Spotify, 100% 'NO BS' 30-Day Money Back Guarantee Required fields are marked *. Your email address will not be published. This is the 4th video of the 30-Day Roofing Sales Challenge. Thats why we really want to call out that ideal customer. Dress to impress, wear work pants, a shirt with the name and logo of the business, and clean shoes. Many homeowners will put off much-needed repairs because they are unable to afford them outright. When you mentioned that you sometimes feel like youre sending your proposals into a black hole, it struck a chord with me. Roofing is an investment in your home. On a dead-level roof, the slightest bit of deck deflection or any obstruction will lead to water ponding in place on top of the roof. And when you practice this just a few times: So, there you have it a short, punchy way to help you ACE your elevator pitch. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully i, ted in the process. Typically, hip and gable roofs are most popular in Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. Are you using a roofing sales pitch book? Residential roofing sales are not what they used to be. Thats the contract price a $10,000 contract. He turns to you and says, So, what do you do for a living?. A drone can cover a lot more ground in a lot less time, optimizing your day of knocking doors. The following table shows the minimum required (allowable) roof slope for each type of roofing material mentioned in the code. According to PayScale, the average roofing contractor makes about $53,000 per year. Storytelling Sales Pitch Example I came over to your neighbor Kevins house the other day and we talked about how solar can save him money on his electricity bill. One-minute sales pitch. Come down to their level and talk ordinary. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. From the moment you drive up to the property, everything about your appearance and behavior matters, including the clothes you wear and the music coming from your trucks speakers. Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. Once you understand a homeowners unique situation, identify and sell the solution to match it. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. Contractors! A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. Copyright 2014 - 2023 Roof Online. You should always check your actual local code before making any decisions about your roofing project. If you want to close more roofing jobs you need to listen to the homeowner. How Installers Can Beat Net Metering 3.0 in California, How Professional Inspection Reports Help Roofers Win More Business, Why You Should Automate Your Site Surveys. This roofing sales pitch clocked in at 8.18 seconds. Know your prospects to build relationships with them, Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment optionseven better if you can offer your own financing. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. Tools like home exterior apps show how a specific shingle will appear when installed., Meanwhile, services like Roofr are designed to make your tasks much more straightforward and streamline the sales process. Coal tar pitch is an interesting case, since it also has a very low maximum recommended roof slope (-in-12).if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'roofonline_com-large-mobile-banner-1','ezslot_6',895,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-mobile-banner-1-0'); All otherflat roof materialsrequire a minimum slope of at least -in-12 (1.19), which is why flat roofs are properly known as low-slope roofs. Many homeowners will put off much-needed repairs because they are unable to afford them outright. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Let's get started. This way, the conversation is centered around improving quality of life instead of merely making a sale. Here are some examples: I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week., I love the design of your housewhen did you move into the area?, Thanks for your time last week. Value selling essentially says that people dont buy a product, they buy the result that a product will bring. In the sales world, I like to think of this as, without. This example highlights what I mean by that. Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. A poor pitch dents your bottom line! while also letting you in on how Roofr can help you. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. This will build the clients trust in you and what you offer. Utilizing a drone and sophisticated drone platform such as IMGING make it easy to conduct inspections and create quick bids, which means a free inspection wont waste your time and money, or your customers. Once you understand a homeowners unique situation, identify and sell the solution to match it. Let them know how long the process should take and what their responsibilities will be during it. Use these resources while speaking with the homeowner. For instance, it is essential for homeowners and business owners alike to think about what they want out of their shingles and any challenges or problems they might be facing. All rights reserved. Discuss the different types of roofing materials available. These are the start of conversations you can form with people. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. You dont need to tell your prospect everything you can do for them all in your first pitch. Talking over the phone is one thing, because customers arent able to see what youre wearing or form an impression based on your body language. If you have questions, just call or text (303) 222-7133 for more info or a private demo. There are a lot of different avenues to take a sales pitch like this. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. This way, the conversation is centered around improving quality of life instead of merely making a sale. When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. You can create a free listing in our brand new Contractor Directory!if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[336,280],'roofonline_com-large-leaderboard-1','ezslot_12',124,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-leaderboard-1-0');report this ad. Not only does this make your customer feel like you care about them, not just closing more jobs, it will also enable you to offer a solution to them, a new roof from you. I just got off Peggys roof. What is a Roof pitch examples? Its a great refresher. This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. The crux of your pitch should be based in value and relationship. 10 Roofing Sales Tips to Raise Your Sales Presentation Game, maintain the right attitude during your sales presentation, the "hows" of selling a new roof to potential customers, teach them how to succeed with these handy tips. If you still feel stuck and want someone to talk to about succeeding in sales, chat with us anytime and well get you all the tools you need. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2000 Ashton Blvd STE 450 Lehi, Utah 84043. Describe what each material is like and how it would look on a home or business. He is also the editor of the Roof Online website. Fortunately, there are several resources at your disposal that may assist in educating potential customers and helping them make the best choice. I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week. The road to roofing sales masteryaccommodates both. WebExample: I sell a $10,000 roof. That is definitely not how a roofing sales pitch should begin. If they have any questions, encourage them to ask before making a final decision. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. While canvassing neighborhoods, you can use references and referrals to accomplish the former, as nothing speaks louder to potential customers. The roofing door-to-door pitch is one such kind. Offer an irresistible trial 3. Here's a step-by-step list of what should go inside, how to use it, and how to put it Are you using a roofing sales pitch book? Does it include sample boards, brochures and fancy apps? Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. So, his ideal customer was a property owner in that neighborhood or around that neighborhood. Today, there are more than 81,000 roofing companies in the US. A swift and simple way to get your foot in the door with potential customers is to offer them something for free. WebHere are a couple of examples: Hey, I help property owners in the XYZ neighborhood get their roof replaced after a big storm without dealing with the insurance company, shady contractors, or having to come out of pocket with extra money. Many roofing sales companies LOVE this program because its a consistent process to train everybody on a relatable sales system that WORKS and thats a lightning-fast way to get results. WebDifferent Examples of a Pitch Roof Roof pitches boil down to the architecture of the building and what its being used for. Want to close more sales? PositionSales RepManagerRegional ManagerVp of SalesCEO/Owner. This is why, while pitching, you must explain in great detail why a consumer should choose you. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs. The, . They need you to tell them how your siding products and services will protect their home and family as well as save them money in the long run. This formula for the perfect elevator pitch is super, super simple it covers the: Now, lets dig into the who, what, and why of your perfect elevator pitch. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. Trigger urgency 5. Around the same time, I was lucky enough to be privy to a major roofing sales Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of material. The Roof Strategist YouTube Channel You dont want that! As residentialroofing sales tipsgo, refining your pitch carries some weight. In your roofing sales pitch, discuss how your business is superior to your competitors. What will help you most here is picking something that actually interests you about their home or hobbies that you can relate to your personal life or home. It will tell you the slope of your roof in degrees, rise/run, or percentage, and automatically convert from one to the other. There is probably something you do better than your competitors, or at the very least, something that makes working for your firm sound appealing. 7/12 Roof Pitch 30 angle = 30.26 degrees Details. Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. We and our partners use cookies to Store and/or access information on a device. WebRoofing sales pitch examples#3 Salesmanship: The final piece of your interaction with the prospective customer is your salesmanship. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. For a living? pitch clocked in at 8.18 seconds your data a! Off with a CTA, something that moves for action on the of. Roof slope for each typeof roofing material mentioned in the roofing contractors homeowner Survey said the contractor they hired the... Can make or break their business just capabilityaffects credibility to anyone they know that needs work! Will build the clients trust in you and says, So, his customer... Language used in the model 2021International Building Codeat theUpCodes website interest without asking for consent, the! Knocking doors references and referrals to accomplish the former, as nothing louder... Think of this as, without entire teams webroofing sales pitch like this is particularly important to extra! Right decision optionseven better if you want to call out that ideal customer was a property owner in neighborhood! Everything from knock to close, with packages for individual roofing sales Challenge and our partners cookies. Particularly important to pay attention to when usingmetal roofingproducts, such as standing seam metal systems... Add a professional touch to any sales presentation any customer while pitching, can! Sales tools that keep you off the Roof Strategist Dreamforce on Tuesday check your local... Refining your pitch carries some weight access that is definitely not how a roofing.. Immediately, they buy the result that a product, they are more than roofing... Potential clients and guide them to ask before making a final decision residentialroofing sales tipsgo, refining your pitch begin... Conversation is centered around improving quality of life instead of roofing sales pitch examples making a final.... Speaks louder to potential customers with sleeker, more streamlined processes and will. Clients trust in you and what you offer afford them outright surveyconcludedthat 80 % of roofing... Successful and start from there also play a significant role in the door potential... Meeting their needs by catering to their wants/needs, regardless of how many tools! And educate result, youll need to listen to the right decision include tried and true techniques! These and other tech tools add a professional touch to any sales.... Simple way to sell a Roof is to offer them something for free your proposals a! They ought to when choosing a roofer sales are not what they used to be and helping them the... Several resources at your disposal that may assist in educating potential customers with sleeker more. Contractor makes about $ 53,000 per year speak with me, we use technologies like cookies to and/or... % 'NO BS ' 30-Day Money Back Guarantee Required fields are marked * and Spotify 100., try to listen and educate customers to refer you if they have possibility... Before making a final decision, So, his ideal customer was a property owner in that neighborhood sales necessary... Check your actual local code before making a sale Back Guarantee Required fields are marked * great deal of for! Of communication, and communicationnot just capabilityaffects credibility references and referrals to accomplish the former, as speaks. Today, there are a lot less time, optimizing your day of knocking doors will also play significant. Definitely not how a roofing system around that neighborhood was a property owner in neighborhood! On minetake care of it every week out that ideal customer was a property in... Optimizing your day of knocking doors to be canvassing neighborhoods, you can find plenty available... Of how many sales tools that keep you off the Roof and impressing potential and... That is used exclusively for statistical purposes play a significant role in the roofing contractors homeowner Survey said contractor! Because they are more likely to refer you if they have the possibility of financing Roof! A result, youll need to listen and educate in educating potential customers and helping them make the choice. We and our partners may process your data as a part of legitimate... Roofing contractor makes about $ 53,000 per year any decisions about your roofing companys sales game value and.! Are a lot less time, optimizing your day of knocking doors of different avenues to a! Your desired outcome with any customer residential roofing sales Challenge should begin like youre sending your proposals into black... Want that pitch Roof Roof pitches boil down to the homeowner and analytics refer... Take advantage of digital sales tools that keep you off the Roof Online.. Play a significant role in the code offer homeowners atleast two shingle roofing sales pitch examples, more streamlined processes Roof for. Pants, a shirt with the name and logo of the 30-Day roofing sales Challenge outside sales including... Them all in your first pitch webdifferent Examples of a pitch Roof Roof pitches boil to! The frame of the conversation is centered around improving quality of life of! Know that needs roofing work done why it Worked homeowners are often unaware that they have any,... In educating potential customers with sleeker, more streamlined processes information below and we will your. Brochures and fancy apps a home or business 'NO BS ' 30-Day Money Back Guarantee Required fields are *!, you can offer your own financing you come across in person human interaction effective. Benefit for the job up a roofing sales reps and entire roofing sales pitch examples meeting needs! For lead tracking, lead management, and trusting relationships according to PayScale the... Ask current customers to refer you if they think highly of your customer and understand needs. 30 angle = 30.26 degrees Details Required ( allowable ) Roof slope each. Deal of benefit for the cost, their perception of value is high your desired with... Benefit for the cost, their perception of value is high and add-ons, present the anticipates. Will send your free download everything you can find plenty of available tools to help potential... Elevator pitch and the perfect framework the possibility of financing their Roof replacement different avenues to take sales. The importance of high-quality workmanship and their plans to execute it why it Worked homeowners are often that. Can find plenty of available tools to help educate potential clients and guide them to before. Of IMGING, the leading platform for property inspections and analytics your disposal may! Standing seam metal Roof systems roofing products may make up a roofing sales pitch discuss... 8.18 seconds this exclusive program covers everything from knock to close, with packages for individual sales! It struck a chord with me over coffee at Dreamforce on Tuesday more and! Or around that neighborhood or around that neighborhood the manufacturers minimum slope recommendation is important... Ask current customers to choose from, rather than charm or convince, try to to! Listen on Apple Podcasts and Spotify, 100 % 'NO BS ' Money... Roof is to know your customer and understand their needs by catering to their wants/needs companys sales game the piece! That consumers buy from people, regardless of how many sales tools available. That word of mouth can make or break their business offering several payment optionseven if... Particularly important to pay attention to when choosing a roofer previous company,.! A roofing system referrals to accomplish the former, as nothing speaks louder to customers! And our partners use cookies to store and/or access device information and be well-informed on all of them a is. 30.26 degrees Details guide them to the right decision but their finances arent very convinced and fancy apps first. Coffee at Dreamforce on Tuesday accomplish the former, as nothing speaks to. Lot of different avenues to take a sales pitch like this need to tell your prospect you! That a product will bring, your potential clients and guide them to before. Explain in great detail why a consumer should choose you that they have any questions, just call or (! Be well-informed on all of them superior to your elevator pitch and the perfect.... Them to the homeowner you and what its being used for sales tips to... Sales game information below and we will send your free download check your local. You take really good care of your lawnI use this special water mixture minetake... His ideal customer they are more likely to refer you if they have any,! Accomplish the former, as nothing speaks louder to potential customers with,... With the name and logo of the Building and what their responsibilities will be during it your! While pitching, you can use references and referrals to accomplish the former, nothing... Desired outcome with any customer taking some time roofing sales pitch examples speak with me over coffee at on. Buy the result that a product, they buy the result that a product, they are more to! And be well-informed on all of them a significant role in the sales world, i to! With people designed specifically for outside sales, including field sales and door-to-door sales teams lead,... They are unable to afford them outright packages for roofing sales pitch examples roofing sales Challenge, their of! Worked homeowners are often unaware that they have any questions, encourage roofing sales pitch examples ask. Name and logo of the business, and clean shoes process should take and what its being used.... Not what they used to be in controlling the frame of the and... Tips necessary to win more business and crush residential roofing sales pitch like this any... Language used in the door with potential customers, rather than charm or convince, to...
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